Marketing

Are policymakers taking a gamble with proposals for a betting sponsorship ban?

YouGov’s Charlie Dundas double-checks the data to assess if sponsorship really drives betting activity among football fans

Earlier this month, a House of Lords select committee recommended that the sponsorship by gambling brands of football shirts was a practice that should be outlawed. With nine out of 20 Premier League clubs and 17 out of 24 Championship sides sponsored by betting companies, it’s a move which could have serious consequences for the…

Charlie Dundas | Football | Lottery | Marketing | Sponsorship | YouGov | YouGov Sport

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