A closer look at those likely to bet on the Olympics

Oliver Rowe, global sector head for leisure and entertainment at YouGov, analyses the appeal of the Olympic Games and which sports garner the most betting interest

The Olympic Summer Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well. The Games in Tokyo, first postponed due to the coronavirus pandemic, are scheduled to begin in July and officials remain confident that will not change – even if the…

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