Yolo Investments backs Enteractive with multi-million-euro investment

Yolo Investments has ploughed “several million euros” in an equity investment into retention and reactivation firm Enteractive.

The Tim Heath-led VC has taken a non-controlling interest equity stake in the company as it looks to bolster its growing portfolio.

The investment will be used to grow Enteractive in US, Latam and Asian markets.

Yolo has invested in more than 50 companies and boasts more than €200m in assets under management.

Yolo Investments made its first successful exit last year after achieving a six times return on its investment in Estonia-based sports betting operator Coolbet after it was acquired by GAN.

Tim Heath, Yolo Investments general partner, said: “We love businesses which find creative ways to add value for their partners, and that’s why Enteractive is such a natural fit for the Yolo Investments network.

“Retention and reactivation are challenges facing many of the companies we’ve already invested in, and we see significant opportunities to build synergies and help Enteractive develop into a global industry leader across many more markets,” he added.

Mikael Hansson, Enteractive CEO, commented: “We’re super excited about Yolo Investments joining the Enteractive family. Tim and his team have done a great job in challenging conventional thinking and pushing the industry forward with new ideas and a good portion of enthusiasm.”