Yolo Group shelled out $3m on web domain following 2021 rebranding
Crypto-first operator parted with seven-figure sum as co-brokers confirm transaction on social media
Yolo Group paid $3m for the domain name Yolo.com in 2021 following its rebranding from Coingaming Group.
The sale was confirmed on X, formerly known as Twitter, by Andy Booth who acted as a broker for the deal.
The acquisition was also confirmed by Andrew Rosener, CEO of domain broker MediaOptions.
Under previous privacy regulation, it remains unknown who sold the domain name.
Booth and Rosener noted the majority of major domain name sales are subject to NDAs, hence the lack of coverage of the sector.
However, according to the domain names sales chart via NameBio, the sale of Yolo.com would have ranked fourth in the most expensive sales during 2021.
The most expensive, AV.com. was sold for $4.2m, while hippo.com ($3.3m) and floor.com ($3.1m) were second and third.
The rankings apply to just domain sales in the public realm, meaning non-disclosed sales could have trumped existing figures.
The most expensive domain name sale in 2023 was that of help.com for $3m.
Over the past five years, voice.com sold for $30m, while nfts.com went for $15m and connect.com for $10m in the only eight-figure deal.
Speaking to EGR, Tim Heath, founder of Yolo Group and GP at Yolo Investments: “Acquiring the premium domain yolo.com wasn’t just a purchase for us, it’s an investment in our brand’s future and a bold step towards realising our vision.
“It’s also a testament to our commitment to seizing every opportunity as you only live once, Yolo.com represents the whole group strategy, as distinct from yolo.io for our investment arm,” he added.