Yggdrasil recruits former NetEnt COO to guide new business model
Malta-based slots supplier unveils Yggdrasil Publishing in pivot to B2B licensing
Yggdrasil has hired former NetEnt chief operating officer (COO) Björn Krantz to run its new publishing business.
Krantz, who spent more than 10 years at NetEnt in various management roles, will join the slots specialist as head of publishing in January 2020.
Krants resigned from NetEnt in September.
The publishing division will allow potential B2B partners to licence Yggdrasil’s entire gaming ecosystem, from its slots portfolio to gamification and affiliate tools.
Customers will also gain access to the supplier’s platform technology and newly-launched Game Development Kit (GDK).
Yggdrasil CEO Fredrik Elmqvist said the pivot to global licensing business would help “future-proof” the company and inspire global expansion.
“Ever since Björn and I discussed the initial plans for the new business model and our future growth expectations, I knew he was the right person to lead the publishing division which will be central to our success,” said Elmqvist.
“We’ve spent months carefully planning this new strategy, basing it on the solid foundations we’ve built up over several years and crucially adding several highly-innovative and never-before-seen layers that will see the business grow exponentially across the globe.
“With Yggdrasil Publishing we keep on pushing the industry boundaries by franchising our entire kingdom, enabling partners around the globe to rocket leap their B2B success. It is going to be a wild ride that we look forward to,” he added.
Yggdrasil triumphed in the RNG casino supplier category at the EGR B2B Awards 2019.