XLMedia delves into college football coverage with $23m acquisition

Jersey-headquartered affiliate spends big on Saturday Football and associated sites to improve its sports betting content across South and Midwest states

XLMedia has reinforced its US sports betting asset portfolio with the $23m (£16.8m) acquisition of Saturday Football. Founded in 2014, Saturday Football operates two leading college football media sites in saturdaydownsouth.com and saturdaytradition.com, which cover the Southeastern Conference and Big 10 college sports conferences. XLMedia said the sites generate a combined audience of approximately 10…

Affiliates | M&A | Marketing | Saturday Football | Stuart Simms | US | US sports betting | Xlmedia