Xanada Investments adds platform supplier Bettorify to growing portfolio
VC fund backs the Asia-facing business specialising in creating localised platforms with undisclosed funding
Xanada Investments has announced the addition of Asia-facing platform supplier Bettorify to its investment portfolio.
Bettorify specialises in creating localised platforms for operators in Asia, in addition to providing white-label solutions.
Based in San José, Costa Rica, Bettorify is a small software development firm headed up by CEO Hanna Rai.
Rai previously worked for Level Up Interactive, Aspire Global and Adwa during her igaming career.
The addition of the supplier to its growing portfolio marks the first investment Xanada has announced so far in 2025.
Xanada CEO and managing partner Vladimr Malakchi said: “Bettorify offers a compelling answer to the growing demand for localised solutions in Asia’s igaming market, which remains one of the most dynamic and underserved regions globally.
“Their approach to building deeply customised platforms for local audiences is both innovative and necessary.”
Bettorify CEO Rai added: “Our collaboration with Xanada Investments marks a pivotal moment for Bettorify.
“Their strategic guidance and support will help us accelerate our growth, expand our footprint across Asia and continue delivering unmatched platforms that operators love.
“Together, we aim to set a new standard in the igaming industry.”
Malakchi, a former chief commercial officer at Evoplay, first launched Xanada Investments back in June 2024.
The firm’s first investment was in the AI-powered gamification platform Promofy later that same month.
Xanada followed that up with an investment in player engagement startup Gamixter in September 2024.
Xanada’s site also lists sweepstakes platform and casino aggregator Sweepium and affiliate Aff17 as companies it has supported since launching.