WynnBET and Blue Wire to charge up podcasting partnership
Details of new Las Vegas studio unveiled along with additions to roster of talent
WynnBET, the mobile sports betting app from Wynn Resorts, and its media partner Blue Wire will soon be creating an array of podcast content from a state-of-the-art studio at Wynn Las Vegas.
The 1,700-square-foot space, which is currently under construction, will be broadcast-ready ahead of the 2021 NFL season.
The studio will house year-round audio, video, and social content from Blue Wire’s network of more than 175 podcasts.
That will include podcasts hosted by NFL Hall of Famer Cris Carter and retired star Chris Long, both of whom were formally announced as additions to the platform’s roster of talent.
Carter’s podcast, ‘WR1,’ will see the legendary Vikings wide receiver interview top receivers in the game, while Long is set to bring his own podcast, ‘Green Light With Chris Long,’ exclusively under the Blue Wire umbrella.
“The production and distribution of engaging, ‘only at Wynn’ content is an important part of our strategy to build the WynnBET brand,” said Wynn Interactive president Craig Billings.
“Our partnership with Blue Wire will create unique storytelling-based sports content, much of it produced at Wynn Las Vegas. The onsite studio will energize our physical sportsbook and promote the WynnBET experience.”
The Blue Wire studio will sit adjacent to the casino floor and be encased in floor-to-ceiling glass walls so fans and resort guests can view recordings and live events from the public promenade, with new and existing Blue Wire talent — including current headliner Haley O’Shaughnessy, co-host of the basketball lifestyle podcast ‘Spinsters’ — producing content from the space.
“This partnership gives Blue Wire a national stage inside Wynn Las Vegas to compete with top publishers in sports and entertainment,” said Blue Wire CEO Kevin Jones.
The WynnBET-Blue Wire partnership figures to provide competition to media companies like VSIN — which was acquired by DraftKings in March and has studios at Circa and South Point — and ESPN, which has its own sports betting hub at The Linq in partnership with Caesars.
“We can’t wait to start hosting creators, partners, and fans this August,” said Jones.