Winner director of sportsbook exits
Tsahi Shmuel joins former Winner colleague Yoni Sidi to become managing director of marketing agency start-up Market Box Media
Winner’s director of sportsbook Tsahi Shmuel has left the operator to partner with former colleague Yoni Sidi at new digital marketing agency, eGaming Review has learned.
As previously reported by eGR, Winner’s chief marketing officer Sidi left the firm on 1 January to start marketing firm Market Box Media, which will provide full conversion, retention and marketing solutions to the egaming industry.
It has since emerged that Shmuel has also vacated his role at Winner to become managing director of the new marketing venture, which he co-founded.
Shmuel left the Playtech-powered operator last month having originally joined the firm as director of retention and CRM in May 2012 before being named director of sportsbook in March 2013.
Prior to joining Winner, Shmuel worked as head of analytics and retention manager at Reimage after almost three years as head of retention and CRM at UK bookmaker William Hill.
Market Box Media has already secured Winner as a client, in addition to Bets.com and Casino Del Rio, and will run a new affiliate programme AffRevenues.
The departures of Shmuel and Sidi follow the launch of Winner’s new dot.co.uk website after its parent company received a full GB licence at the end of August.