Sports betting

William Hill serves-up Australian Open sponsorship deal

Operator becomes betting partner for first tennis Grand Slam of the season as Australian Q3 profits tumble

William Hill has become the official betting partner of tennis' Australian Open in a multi-year deal which also includes a number of lead-in events to the first Grand Slam of the year. The agreement sees William Hill become the first bookmaker to sponsor a Grand Slam event, with the Australian Open said to be Australia's…

Australian Open | Branding | Sports betting | Tennis | Tom Waterhouse | William Hill