William Hill boosts tech capabilities with Grand Parade acquisition

Operator will pay £13.6m for the gaming technology firm as it looks to improve customer experience across all channels

William Hill has acquired gaming technology specialist Grand Parade in a major boost for the operator's quest to deliver an improved front-end experience and enhance its internal development capabilities. The £13.6m deal will see William Hill acquire the entirety of the Grand Parade business, which includes 200 creatives and developers based in London and Krakow.…

Grand Parade | Kevin O'connor | M&A | Sports betting | Trafalgar | William Hill