Marketing

William Hill’s Tinder ad banned for linking gambling with “sexual success”

ASA bans Hills message that urged users to “get out of the friend zone” by betting on Cheltenham Festival

A William Hill ad published on the dating app Tinder has been banned by the Advertising Standards Authority (ASA) for linking gambling with “sexual success”. One person complained to the ASA after seeing a paid-for media message on the app in March that read: “Stuck in the friend zone? You won't be for much longer…

Advertising Standards Authority | Marketing | Regulation | Tinder | William Hill

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