Sports betting

William Hill unveils new Acca Freedom innovation

Sports bettors can choose to boost or insure their odds on pre-match multis of five selections or more

William Hill has launched a multi-channel marketing campaign to promote its new sports betting product Acca Freedom. The innovation gives punters two choices on pre-match accumulator bets of five legs or more allowing for a maximum stake of £20. Customers can select between Kwiff-style boosted odds, or they can opt to insure their accumulator should…

Innovation | Marketing | Premier League | Product | Sports betting | William Hill