Regulation

William Hill to axe sponsorship partnership with Scottish FA

Move is part of the operator’s wider action plan to end football sponsorship in the UK

William Hill today announced that it will terminate its near decade-long partnership with the Scottish Football Association at the conclusion of the current season. William Hill has been the title sponsor of the Scottish FA Cup and the official betting partner of the Scottish FA since 2011, but this agreement will finish on 30 June…

Regulation | Responsible gambling | Scottish Cup | Scottish FA | Scottish Football | Sponsorship | Sports betting | William Hill

Latest