William Hill strikes live casino content deal with NetEnt
Swedish slots supplier seeks to boost its UK market footprint with Hills content agreement
William Hill has agreed a content deal with NetEnt to integrate the Swedish slots supplier’s network of live gaming tables including roulette and blackjack.
All live casino games have been fully integrated and are now available to William Hill players in the UK, a market in which NetEnt has made it a priority to expand its presence.
“William Hill has a strong legacy in offering live casino and we want to provide our players with the best games on the market,” said Barry Lennon, head of live casino at Hills.
“NetEnt has an innovative approach to live casino games and we are happy that we now will be able to provide those games to our players.”
NetEnt’s live casino offering also offers marketing tools for operators through tailored campaigns for acquisition and retention. The firm also launched its own affiliate network in September.
NetEnt MD Henrik Fagerlund said: “I am very proud that William Hill has selected NetEnt for the delivery of live casino network tables.
“Having our games with one of the biggest live casino operators in the world is a great recognition of our live casino product.
“I’m certain that William Hill players are going to enjoy our games and the new features it brings,” he added.