William Hill seals St Leger sponsorship deal
UK bookmaker signs three-year agreement with Arena Racing Company to sponsor of the world's oldest Classic
William Hill has signed a three-year deal with Arena Racing Company (ARC) to become the new sponsor of the St Leger at Doncaster, it was announced this week.
The UK bookmaker will sponsor the Group 1 St Leger Stakes, worth £700,000 this year, along with a feature race each day of the four-day festival which will be known as ‘The William Hill St Leger Festival’.
The St Leger will run from Wednesday 13 September to Saturday 16 September 2017.
William Hill’s CEO Philip Bowcock said: “William Hill is one of the best known brands in betting – with a long history of horseracing sponsorship.
“We are delighted to sponsor the oldest classic and we will work closely with ARC to continue to build the profile and popularity of the William Hill St Leger Festival.”
Alongside the feature race, William Hill will also sponsor the Handicap on the opening day of the Festival, the May Hill Stakes on Ladies’ Day, the Mallard Stakes on Gentlemen’s Day and Portland Stakes on the finale.
Chief Executive of ARC, Martin Cruddace, said: “We are delighted William Hill have become the new sponsors of the St Leger.
He added: “We really enjoy working with their team and look forward to extending this to our feature racing festival of the year.
“William Hill have the brand, vision and team to help build on the success of both the four-day festival and the feature race, the St Leger, which continues to be one of the most important races in the British Racing calendar.”