Strategy

William Hill reportedly close to striking CBS Sports deal

Agreement would allow FTSE 250 operator to promote its brand to CBSsports.com’s tens of millions of monthly visitors

William Hill is on the cusp of signing a media deal with US sports broadcasting giant CBS Sports, according to newspaper reports surfacing at the weekend. The Sunday Times suggested negotiations were in the “final stage” and an agreement with CBS Sports, which is part of the ViacomCBS, will be announced imminently. The broadsheet paper…

CBS Sports | Strategy | US Market | ViacomCBS | William Hill US

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