Sports betting

William Hill ramps up retention on football with new free-to-play format

London-listed operator teams up with SportCaller to launch Free Or 4 game for UK customers

William Hill has launched SportCaller’s new free-to-play (F2P) title Free Or 4 to drive retention across its customer segment of UK football bettors. The new game asks punters to predict six 3pm Saturday football fixtures that will feature three or four goals across England’s domestic leagues. If all six predictions are correct, winners are rewarded…

Free-to-play | Marketing | SportCaller | Sports betting | William Hill