William Hill inks new sponsorship deal with Aston Villa
888-owned operator pens in-stadium betting partnership with Premier League side for next two seasons
William Hill has penned an agreement with Premier League side Aston Villa to become the former European Cup Winner’s in-stadium betting partner for the next two seasons.
The agreement will see the 888-owned operator enhance supporters’ matchday offering with betting facilities inside Villa Park.
Fans will also be able to take advantage of exclusive offers and promotions from William Hill, including match tickets and club merchandise.
Liam McKee, William Hill director of media & UK creative, said: “We’re thrilled to be teaming up with Aston Villa and to be delivering our unrivalled retail betting experience, along with some exciting offers and opportunities, to Villa supporters.
“You can always count on Villa Park to provide a unique atmosphere and we look forward to adding to fans’ matchday experience over the next two seasons.”
Nicola Ibbetson, Aston Villa CCO, added: “William Hill is an industry leader, so we are naturally delighted to be welcoming them into Villa Park. As one of the world’s leading sports betting brands, their retail betting offering is set to enhance the matchday experience for Villa fans.”
William Hill has a history of becoming the official betting partner of teams in the Premier League, previously having had deals with both Chelsea and Tottenham Hotspur.