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William Hill hires Ulrik Bengtsson in senior management reshuffle

The former Betsson CEO joins Hills in a newly created chief digital officer role as the firm’s Online MD and COO both switch roles

William Hill has appointed former Betsson CEO, Ulrik Bengtsson, to the newly created chief digital officer role as part of a major reshuffle which will also see Online MD Crispin Nieboer switch roles. Bengtsson, who left Betsson last year, will take up the new Group role in April and report directly into William Hill’s chief…

Betsson Group | Crispin Nieboer | People | Ulrik Bengtsson | William Hill

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