William Hill hails acquisition benefits of new free-to-play football game

Operator says Football21 format has delivered “demonstrable success for account-acquisition”

William Hill has extended its partnership with the creator of its Lucky 7 horse racing game, with a new free-to-play football predictor format. Football21, created by developer SportCaller, asks players to compete for a £10,000 prize pot every weekend by selecting teams whose combined goal-count adds up to 21. Each selected side must score at…

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