William Hill goes live in Sweden through Redbet rebrand

UK operator launches its first new locally licensed offering since 2011 after rebranding Redbet domain in Sweden

William Hill today launched its newly-licensed betting and gaming site for Sweden’s re-regulated market under the domain. Hills’ entrance to the Swedish market is complete after the operator bought the Nordic-facing MRG Group in 2018, a £242m deal which included the Mr Green and Redbet brands. According to William Hill, the purchase “significantly increased…

Kambi | Launches | Regulation | Sports betting | Strategy | Sweden | William Hill


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