William Hill eyes international expansion after shoring up UK position

Group CEO Philip Bowcock tells EGR that recent Ulrik Bengtsson hire could signal new focus on Nordics and Central and Eastern Europe

William Hill is putting a renewed focus on international expansion in 2018 after strengthening its UK business last year, according to CEO Philip Bowcock. The operator last week appointed former Betsson CEO Ulrik Bengtsson to the newly created role of chief digital officer, while also moving Online MD Crispin Nieboer to a corporate development role.…

Strategy | William Hill