Strategy

William Hill expands US foothold with exclusive Caesars/ESPN deal

US division of London-listed bookmaker nets co-exclusive tie-up with links to ESPN fantasy app and website

William Hill US has signed a co-exclusive multi-year digital media deal via its US sportsbook partner Caesars Entertainment with broadcaster ESPN. The deal will see ESPN media sites link to Hills’ sports betting app and display odds derived from the operator’s sportsbook. It is understood that the popular ESPN mobile and fantasy apps will also…

Caesars Entertainment | Espn | Sports betting | Strategy | Ulrik Bengtsson | US | William Hill

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