William Hill branding dropped from Australian Open

Operator loses on-court signage for next month’s Grand Slam tournament in the wake of match-fixing allegations unconnected to Hills

William Hill will no longer have courtside brand exposure at next year’s Australian Open after Tennis Australia bowed to pressure to end the sponsorship amid recent match-fixing scandals. The London-listed operator became the first gambling brand to sponsor the Grand Slam tennis tournament earlier this year but the deal immediately faced criticism in light of…

Australian Open | Marketing | Marketing | Tennis | William Hill