Marketing

William Hill and PDC part ways following 2022 World Darts Championship

Title sponsor for the sport’s flagship tournament over Christmas will be non-betting brand for first time in 20 years

Cazoo has been announced as the new title sponsor of the PDC World Darts Championship, signalling the end of William Hill’s sponsorship since 2015 and what was 19 years of betting sponsorships with Ladbrokes starting the run in 2003. The Professional Darts Corporation (PDC) announced that Cazoo has extended its darts sponsorship to eight events…

Marketing | Pdc | William Hill | Word Darts Championship | World Darts Championship

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