Sports betting

Weekend Review: Bookies braced for Super Sunday as World Cups continue

Betfred hails uptick in betting activity on free-to-view women’s football as Coco Gauff becomes sixth favourite for Wimbledon

This weekend was the calm before the storm as the bookies gear up for next week’s Super Sunday, where the Wimbledon finals, the cricket World Cup final and the British Grand Prix collide.

The women’s football World Cup ended this weekend, where USA retained their title with a 2-0 win over Holland, where striker Megan Rapinoe tied up the top-scorer and Golden Ball award.

Kindred Group’s Ali Gill said: “To top off a fine tournament, the Women’s World Cup Final was by a distance our biggest event of the weekend.

“Thankfully for us, our hugely patriotic Dutch customer base meant that even though short priced favourites America won the match, we took a very healthy margin from it.

“England’s loss in the third-place play-off came in at third on the weekend list, and that was another one that left us in the black.

Betfred’s Peter Spencer told EGR the cricket and the women’s football were neck-and-neck during the last week or two, with the cricket starting to come out on top now that England are in the semis.

“We’ve seen loads more activity on both sports than we anticipated, and I think the women’s football being on terrestrial TV helped dramatically.

Sky Sports has promised to air the cricket World Cup final on free-to-air television if England reach the final. Spencer added: “England’s swashbuckling style of play has helped, while there has also been a smattering of shock results, but the four favourites have made it to the semi-finals.”

At Wimbledon, 15-year-old Coco Gauff continues to steal the headlines as she gears up for a fourth-round clash on ‘Manic Monday’ with Simona Halep.

Gauff has captured the imagination since knocking Venus Williams out in the first round, and the young American has gone from odds of 1000/1 into 10/1 with Betfred to lift the trophy on Sunday.

Kindred Group’s Gill added: “Gauff has captured hearts and her match against Polona Hercog was our biggest rennis event of the weekend. However, her three-set win went the way of the punters and left us in the red.”

Betfred | Cricket | Kindred Group | Sports betting | Wimbledon | World Cup