Watch: New Paddy Power TV ad showcases “fastest ever” app

Thirty-second spot pays tribute to the “IT superstars” who developed the new Paddy Power front end

Paddy Power has launched a new advert designed to show off the speed of the Irish bookmaker’s new mobile app. The 30 second spot, a one-off project in partnership with ad agency WCRS, boasts about Paddy Power’s “fastest ever app”. The new advert comes at the end of the year-long platform migration at Paddy Power…

Marketing | Paddy Power | Paddy Power Betfair | TV advertising