Viktor Hoffmann to lead marketing for BetConstruct B2C brand
Former Marathonbet CEO will be tasked with “reviving and reintroducing” the VBET sportsbook
BetConstruct has appointed former Marathonbet CEO Viktor Hoffmann as the new global marketing director for its B2C sports brand, VBET.
Hoffman was most recently CMO at Addison Global, where he helped launch MoPlay, before leaving the business in September last year.
According to his LinkedIn profile, Hoffman started with VBET last month.
BetConstruct founder and CEO Vigen Badalyan said the appointment would help VBET get to the “next stage of growth”.
“Our B2C brand is where it all began for us and now we are ready to come full circle and welcome everyone to enjoy their gaming with VBET,” Badalyan said.
Hoffmann added: “I am very excited to join VBET at a pivotal time for the business. We will revive and reintroduce this distinctive, reputable and trusted brand to the masses and bring innovative new experiences and outstanding value to customers globally.
“We have a great story to tell, fantastic strategic partnerships to announce and we will leverage the full backing of the entire BetConstruct portfolio. Having had a look under the hood, I am tremendously impressed by BetConstruct’s technology and the talented and imaginative people who make it happen.”
The VBET product is live in multiple markets including the UK.
