Videoslots to launch proprietary sportsbook in early 2020
Betradar to provide trading services for new product built on an internally-developed platform
Videoslots is aiming to soft-launch a sportsbook on a proprietary platform in Q1 next year, the online casino operator has announced.
The slots operator today said it had inked a trading/pricing deal with Betradar’s Managed Trading Services, with the feeds plugged into a proprietary platform currently under development in-house.
The product is expected to be soft launched in dot.com markets under a Malta licence early next year as well as regulated markets including the UK, Sweden and Denmark.
Videoslots’ head of sportsbooks Martin Calleja said the aim was to provide a place for Videoslots customers to bet without leaving the site, with a focus on the social aspects of betting.
Calleja said: “The sports betting market is bigger than ever, and we can’t wait to get started. With Betradar’s support, we aim to build a tailor-made and diverse product for our customers.
“We already have a wealth of loyal players who are sure to benefit from this partnership as it will help us guarantee the best possible service.”
Calleja told EGR Videoslots had chosen to build its own platform rather than use a third-party’s in a bid to stand out from competitors and maintain more control over content and flexibility around the front-end.
Videoslots could also offer the sports platform as a B2B product down the road once it is proven as a B2C product.
Paolo Personeni, managing director at Betradar, added: “In Videoslots, we have a partner that has a long-term vision for growth and an energy to embrace new technology.
“Videoslots will benefit from our leading risk management expertise while still having full access, visibility and transparency across their entire sportsbook functionality.
“The partnership will see our traders work collaboratively with their trading team to maximize efficiencies and help deliver solid margins and returns for a healthy sportsbook.”