Vega Gibraltar strengthens team with ex-DAZN Bet and dentsu heads
Media agency headed up by Carl Hallam brings Steve Smith over from DAZN Bet with ex-dentsu PR manager Tom Burley also coming into the fold
Vega Gibraltar has added former DAZN Bet and BetVictor head Steve Smith as a new director three months after launching.
Smith joins the media agency after a spell at DAZN Bet between August 2022 and May this year.
He joined the challenger brand as a digital marketing manager before stepping up to become head of the UK in February 2024.
The new director, who previously worked as a casino host and dealer with Genting, also spent nine years with BetVictor across a series of marketing roles.
Starting off as a social media manager in September 2013, Smith left the BVGroup brand in August 2022 having transitioned into the SEO team.
The agency, which is headed up by ex-BetVictor head Carl Hallam, has also added former dentsu PR manager Tom Burley to its team.
Burley will be based in the Vega Manchester offices and will serve as head of igaming PR.
Vega Gibraltar opened its doors in May, with Hallam and Vega co-founder Mark Jorgensen joining forces.
That launch came after Jorgensen and four fellow co-founders unveiled the Vega agency in Manchester in 2022.
The agency counts Rank Group and Switzerland-facing Pasino as current clients.
Speaking on his decision to join the Gibraltar-based agency, Smith said: “I am delighted to be joining the Vega Gibraltar team.
“This opportunity allows me to use my client-side igaming experience to innovate at an accelerated pace while working with some of the brightest marketing minds within the industry.
“Together we will drive Vega Gibraltar forward and help our ever-expanding client base navigate the increasingly complex challenges to unlock true business growth.”
Hallam added: “Bringing Steve and Tom on board is a pivotal moment for Vega Gibraltar and our igaming team. Their deep industry knowledge, experience and passion for driving results make them a perfect fit for our team.”
Arnold Ash is EGR’s Executive Recruitment Partner. They support ambitious organisations to identify and attract industry leading executive talent. Find out more here.