VBET unveiled as new Arsenal betting partner
A three-year deal will see the BetConstruct B2C brand launch a new content series for the Premier League giant
BetConstruct B2C brand VBET has been unveiled as the official betting and gaming partner of Premier League giant Arsenal.
The three-year partnership will run until 2022 and will be fronted by former Arsenal midfielder and VBET brand ambassador, Ray Parlour.
As part of the deal, the operator will gain access to the Arsenal squad to create a bespoke content series for supporters, as well as presenting tactical show The Breakdown alongside Adrian Clarke.
VBET founder and CEO, Vigen Badalyan, told Arsenal’s official website: “Everyone at VBET is delighted to be Arsenal’s global betting partner for the next three years.
“By building our own software and doing everything in-house we can offer supporters an innovative, easy and safe experience that has responsible gambling at the heart of the brand.
We look forward to engaging with passionate Arsenal fans around the world as we’re great admirers of Arsenal’s tradition and this partnership is a key part of our long-term strategy.
VBET hired former Marathonbet CEO Viktor Hoffmann as its global marketing director last week.
Badalyan added: “VBET will bring the next generation of gaming direct to the Arsenal fans with great products and exciting promotions.
“We are thrilled to be a part of the next chapter in Arsenal’s long and storied history,” he said.
BetConstruct has also powered the launch of a new Online Betting Ltd app through white-label gaming platform provider, ProgressPlay.