VBET nets Armenian football sponsorship
Operator seals three-year deal with Football Federation of Armenia to become title sponsor of two competitions
BetConstruct B2C brand VBET has inked a three-year naming rights deal with the Football Federation of Armenia (FFA).
Under the remit of the agreement, VBET will become the title sponsor of the Armenian Premier League and Armenian Cup.
The partnership marks the largest sponsorship agreement in Armenian football history.
There will also be a focus on using VBET’s sponsorship dollars to contribute to the development and growth of local football in the Eurasian nation.
The deal marks VBET’s second major football sponsorship agreement after sealing a three-year deal with Premier League outfit Arsenal in 2019.
Vigen Badalyan, VBET founder, said the move to sponsor the division would support the development of Armenian football.
Badalyan said: “We all want to see the rise of Armenian football. The development of the Armenian top division is visible, and we wanted to have an impact on it.
“We are sure that our collaboration with FFA will help VBET Armenian Premier League to grow even more and will open new opportunities to our teams,” he added.
Armen Melikbekyan, FFA president, said: “We are thrilled to continue our collaboration with VBET. The positive experience we had last season convinced us to sign a new, revised contract. We are sure that cooperation will have a big contribution to the development of Armenian club football.”