VBET ink new partnership with Ligue 1 side OGC Nice
Armenia-based operator puts pen to paper on a three-year deal with Les Aiglons
VBET has inked a sponsorship agreement with Ligue 1 side OGC Nice to become the club’s shorts sponsor from next season.
Under the remit of the deal, VBET’s branding will appear on the front of Nice’s shorts as they embark on their maiden UEFA Europa Conference League campaign after finishing 5th in Ligue 1 in the 2021-22 season.
VBET has also secured “significant visibility” around Nice’s home ground, the Allianz Riviera, with have further branding on the team’s social media channels.
VBET will also broadcast exclusive content and organise competitions to give fans the chance to win match tickets, among other activities.
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David Ozararat, VBET France president, said: “Aside from the symbolism of teaming up with the city where I was born and grew up, I’m very happy VBET is becoming one of the official partners of OGC Nice.
“Today, the club’s potential is at the highest possible level, and the ambitions of its president are aligned with our business project in terms of means, values and vision,” he added.
Jean-Pierre Rivère, president of OGC Nice, said: “We’re delighted VBET is joining us as an official partner. They’re an ambitious and dynamic group which has developed constantly. VBET is perpetually looking to innovate in its sector. That’s something that we have in common.”
The sports betting firm also has similar sponsorship agreements with fellow Ligue 1 side AS Monaco and Ligue 2 team Paris FC.
VBET also has deals with English League One side Portsmouth, as well as the three major clubs in Armenia, the Armenian league itself and the Ukrainian league.