VBET agrees official sponsorship deal with Dynamo Kyiv
The agreement comes following the termination of five-year partnership between Dynamo Kyiv and Ukrainian operator FAVBET
VBET has become the official sponsor of Ukrainian football club Dynamo Kyiv for the 2023-24 season, with the added caveat of priority to an extension in future seasons.
The partnership will see VBET’s logo will appear on the kits of Dynamo Kyiv for the forthcoming season, beginning with the side’s impending match in the Ukrainian Premier League against FC Mynai on 30 July.
VBET is headquartered in Malta and has a number of sponsorship deals with football clubs and associations in France and Ukraine. VBET currently sponsors French Ligue 1 sides AS Monaco and OGC Nice and are the title sponsors of the Ukrainian Premier League, Ukrainian Football Cup, Ukrainian Football Association, Ukrainian National Men’s and Women’s football teams.
The new deal with VBET comes on the back of the termination of the agreement between Dynamo Kyiv and Ukraine-based operator FAVBET, that had been the main sponsor of the Ukrainian Premier League side for the past five years.
The contract was mutually terminated after both parties decided not to renew the deal for the upcoming season.
VBET announced the deal with Dynamo Kyiv on LinkedIn, sharing: “The legend of Ukrainian and world football, one of the most successful football clubs in Eastern Europe, Dynamo Kyiv is joining our circle of friends. The capital club is the true heart of the football culture of Ukraine, and to have the trust of such a partner is a great honour.
“The history of Dynamo Kyiv is an integral part of the history of Ukrainian football and together we proudly start its new page, confidently and with football passion in the heart.”
Artem Ivanytskyi, CMO at VBET Ukraine, said: “Today VBET Ukraine are leaders in sports sponsorship in Ukraine, and we’re proud the legendary Dynamo Kyiv have become a part of the VBET football family. The major value of the company resonates with the idea of the club: to unite fans around football, share emotions and sports spirit.”
Oleksii Palamarchuk, VP of marketing at Dynamo Kyiv, added: “FC Dynamo Kyiv strive to expand our audience and open new opportunities for development. I am sure that cooperation with VBET Ukraine will help in both of these directions.
“Our country and our football are going through rough times, so we are grateful to everyone who supports the development of professional football in Ukraine. That is why cooperation with VBET Ukraine is of great importance to our club.”