Unibet upgrades sportsbook with focus on personalisation
Operator unveils new World Cup Jackpot pledging to “actually pay out” rather than “leave it to an insurance company”
Unibet has launched a new and improved sportsbook platform ahead of the 2018 World Cup, with the Swedish firm putting a new focus on personalisation.
The Kambi-powered product has been revamped with a focus on improving load times on all platforms and redesigning the landing page, including a new World Cup lobby with a graphic of each team’s flag.
Unibet has also integrated content from third-party suppliers to provide unique insights as part of the upgrade, with content and statistics provided by Betradar.
Head of sportsbook product development, Andreas Reimblad, said: “Unibet has always been dependent on Kambi platform developments and this is our first big step in taking ownership of the experience.
“For us it’s important so we can really utilise the data and insights we’ve been collecting so that we can do more on the personalisation side of the sportsbook.
“It will give us the leverage to change and make the product fit in the markets that we want to enter and we want to tailor the experience for users in each market,” he added.
Unibet’s new World Cup lobby
The sportsbook redesign will launch ahead of the World Cup but will be rolled out across different leagues and competitions before the start of the new domestic football season.
Unibet’s World Cup Jackpot product will also go live on Wednesday, with a guaranteed £1m to be won during the tournament.
For every £5 staked, Unibet users will receive a raffle ticket entering them into a jackpot draw for the entirety of the tournament, with smaller jackpots also set to run on a daily/weekly basis.
“The difference here is the trust that the industry sometimes needs,” said Reimblad.
“We don’t talk about a £1bn prize that someone isn’t going to win. We are talking about money that we will actually pay out and we aren’t going to leave this one to an insurance company.”