Unibet extends official betting partnership with PSG
Kindred Group sportsbook brand adds three years to existing deal with Ligue 1 champions
Unibet has agreed a deal to remain as the official betting partner of Paris Saint-German until the end of the 2022-23 League 1 season.
The Kindred Group sportsbook brand originally partnered with the French title holders back in 2018 and has now added three more years to its contract with the club.
Both parties will look to increase their marketing reach into regions outside of Europe, including the US and Australia, as part of the deal.
Kindred Group France general manager Mathieu Drida said: “We are delighted to broaden our partnership with Paris Saint Germain and take it to an even wider audience across the world.
“Since the start of last season, we have engaged in major communication campaigns that have proved very successful with football fans.
“We firmly believe that by extending our agreement with PSG, we can strengthen our position in France and promote the Unibet brand in Europe and beyond,” he added.
Unibet has helped PSG carry out several marketing activations since 2018, including poster campaigns across France and the promotion of the club’s social media channels.
Kindred Group’s French market sports betting activity is likely to cost the operator £8m in Q4.