UK Tote pens deal with PMU to access French horseracing pools
New deal allows UK and Irish players to bet into over 7,000 pools from 88 racecourses a year after securing agreement with state-owned operator
The UK Tote Group has inked a new agreement with France’s state-owned horseracing operator Pari Mutuel Urbain (PMU), which will add French races to its pool offering.
The deal will see the operator cover more than 7,000 pools from 88 racecourses annually, including the 262 pattern contests and leading trotting fixtures on its UK and Irish websites and iOS and Android apps. All of the races will also be streamed live on the Tote platform.
To kick things off, the Tote will be offering a placepot on this weekend’s racing at Longchamp, which includes the Prix De l’Arc De Triomphe, along with the six most popular single-leg pools with the aim of introducing more betting types as time goes on.
The PMU offers pools of more than €750,000 on each race, equating to almost €6m per meeting, with over €15m bet into pools on the Prix De l’Arc De Triomphe last year.
Commenting on the agreement, Alex Frost, UK Tote Group CEO, said: “We are delighted to work with the PMU on this incredibly positive development for UK and Irish racing fans, which will also drive increased revenues for the grassroots of French racing.
“By commingling our UK pool into the French pool, British and Irish Tote customers can bet into huge pools on the top-class racing action from France. With huge liquidity in pools, there is great value available on every race, with winning customers welcomed at the Tote,” Frost added.
Emmanuelle Malecaze-Doublet, CEO of PMU, commented: “This agreement is a strategic milestone in our long-standing partnership with UK Tote Group.
“We are very proud of this new step that marks the recognition of our expertise as a global horseracing operator and highlights the excellence of French races. This exciting development will enhance the already highly attractive horse betting offering of the UK Tote.”