UK Tote Group reveals new brand identity

New sole ownership group also relaunches Tote Ten to Follow for the upcoming National Hunt season

The UK Tote Group has unveiled a new brand identity for the Tote, with the new look designed to reimagine the 91-year-old product for the modern era. According to group CMO Rob Painter, the new identity in traditional red aims to be “bold and simple” with the plus style ‘t’s’ illustrating the added value and togetherness…

Horseracing | Mark Kemp | Marketing | Rob Painter | The Tote