UK report: Top 5% of losing accounts generate 70% of overall online gross gambling revenue

Annual study of 140,000 online gamblers up to June 2019 shows 85% of betting accounts spent less than £200 while 4% were contacted by operators over social responsibility concerns

An in-depth study into the online gambling sector has revealed the top 5% of losing accounts generate a minimum of 70% of overall gross gambling revenue (GGR) across nearly every vertical. Researchers analysed more than 140,000 active online gaming and betting accounts at seven major operators between July 2018 and June 2019 in one of…

GambleAware | National Centre for Social Research | Online Gaming | Regulation | Research | Sports betting | UK