U.S. Integrity receives investment from Las Vegas-based firm

Technology and data analytics firm U.S. Integrity has received an undisclosed amount of funding from Las Vegas Sands.

U.S. Integrity monitors sports matches for match-fixing, game manipulation, and other unethical or illegal sports betting-related activity for the US’ largest professional sports leagues and collegiate properties. The firm also works with licensed sports betting operators and regulators.

U.S. Integrity provides a fully customizable dashboard that highlights anomalies and potential suspicious wagering activity.

This new investment from Las Vegas Sands will allow U.S. Integrity to further develop its regulatory technology platform, which services the needs of key stakeholders across the industry.

U.S. Integrity’s platform is designed to help identify potentially problematic bets as close to real-time as possible to ensure the sport’s integrity. The firm is looking to provide these kinds of services to more teams, leagues, bookmakers, and regulators to try and enable proactive intervention.

Matthew Holt, CEO of U.S. Integrity, said: “U.S. Integrity’s mission is to help grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, and every sport.

“The strategic investment from Sands will help us expand our capabilities and develop new innovative products and services to bring transparency and peace of mind to our growing list of clients,” he concluded.