William Hill removes branding on #ItsComingHome hashtag

UK bookmaker edits logo out of viral World Cup campaign as England reach the semi-finals

William Hill has removed its branding from the #ItsComingHome hashtag on Twitter. William Hill had sponsored the hashtag since the start of the 2018 World Cup, but the phrase has gone viral following England’s progress so far in Russia. The hashtag has been used thousands of times alongside viral memes of the Baddiel and Skinner song…

Marketing | Regulation | Sports betting | Twitter | William Hill | World Cup


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