TV gambling ads up 14% in Sweden

January figures released by Mediavision revealed TV advertising was at a record high

TV gambling advertising in Sweden reached record numbers in January, growing 14% across local TV channels including TV3, TV4 and Kanal 5. Figures released by Swedish media analysts Mediavision showed total delivered target rating points (TRPs) were 2% above the same period last year. TRPs are views among the target audience divided by number of…

Marketing | Marketing | Mediavision | Sweden | Swedish consumer agency