
Triggy secures Series A funding round led by Eman Pulis VC fund
Swedish tech firm receives injection of capital in round charged by Ikigai Ventures


Sports tech firm Triggy is set to continue its growth roadmap after securing new Series A funding led by VC fund Ikigai Ventures.
Ikigai Ventures, which is spearheaded by Eman Pulis, the CEO of SiGMA World, becomes the latest fund to invest in the Swedish firm.
In 2019, Tim Heath’s Yolo Investments (then Vereeni Investments) ploughed a six-figure sum into Triggy’s parent company Flax Innovations.
Triggy offers a white label app that sends relevant notifications around scoring events. Players can then click through to be shown relevant bets, with only one more click to actually place the bet.
The firm has recently partnered with Copenhagen-based affiliate Better Collective to launch a native live-scores app.
Stefan Thunberg, Triggy co-founder, said: “Triggy is dedicated to supplying the gaming industry with effective data-driven products that connect sports data, live odds and user insights to engage and provide a better user experience for fans and bettors.
“With this new investment from Ikigai Ventures, coupled with access to SiGMA’s network, we are now well-placed to take Triggy to the next level,” he added.
Ikigai Ventures has previously invested in the likes of Glitnor Group and Racing Stars.