Tombola reveals new content hub

Tombola has launched a new content hub which will house company updates, responsible gambling support and customer engagement tools.

The hub, dubbed ‘tombola talks’, went live this week and will act as a centralised point for the bingo firm’s on-site content.

This includes the Flutter-owned brand’s responsible gambling guide, ‘safeplay’, as well as news stories and features regarding the firm’s charitable efforts.

The hub also plays host to quizzes, with the operator looking to tap into its community feel it has garnered via in-house chatrooms in the past.

A welcome message on the tombola talks hub reads: “The place where bingo, news and entertainment collide.

“Whether you’re here for the latest updates from team tombola, fun quizzes or a little more about how we protect players with our safeplay advice, we’ve got something for everyone. Ready to dive in? Swipe and click for hours of fun with the tombola community!”

Taking to LinkedIn to reveal the launch of the hub, tombola PR manager Samantha Wilcox said she was “excited” for the future of the project.

Wilcox posted: “Is there any better feeling than seeing a project come to fruition? Today saw the launch of tombola talks – our brand new blog full of safe play advice, the latest happenings inside tombola, fun quizzes, games and life hacks for everyone to enjoy.

“Another part of the puzzle that is seeing our online presence thrive, and another amazing team effort, with colleagues at tombola and our super SEO agency, idhl.

“I’m so excited to see where this goes, mainly because I’ve seen the content we already have planned in,” she added.

In September, Betfred revealed a revamped content hub that replaced its legacy blog which had been part of the operator’s offering since 2008.

In 2022, bet365 unveiled an “ultra-modern” overhaul of its news platform as part of efforts to improve its on-site content.