Tipico enlists Digilant as US media buyer

German market leader inks marketing deal ahead of US launch this autumn

Tipico has hired US omnichannel digital advertising services company Digilant as its main US media buyer to support its US sportsbook launch later this year. Under the agreement, Digilant will be the main media buyer of record for the US division, responsible for digital marketing, advertising campaigns, marketing analysis and optimisation. Digilant’s focus will be…

Digilant | Marketing | Sports betting | Tipico | United States