Tiidal Gaming seals esports odds provider acquisition
North American esports organisation expands ecosystem with purchase agreement for B2B betting solutions provider Sportsflare
Canadian esports company Tiidal Gaming has completed the acquisition of B2B solutions provider Sportsflare as it looks delve into sports betting.
Sportsflare is a UK-based, esports betting solution provider that taps into AI technology to provide sportsbooks real-time odds feeds.
The B2B firm also provides an analytics site for esports fans and bettors, as well as a betbuilder widget that covers both pre-match and in-play markets.
Financial terms of the acquisition were not disclosed by Tiidal Gaming.
Tiidal Gaming owns Lazarus Esports, which became Canada’s first established esports team after being founded in 2010. Lazarus currently boasts a roster of more than 50 esports athletes in 10 countries.
Charlie Watson, Tiidal Gaming CEO, said the acquisition would provide the group with a “key pillar” for growth.
Watson said: “We are pleased to welcome the Sportsflare team to Tiidal. As a growing platform company in the global esports market, we had always envisioned adding a betting vertical to our business.
“With esports betting being one of the fastest growing segments of the overall gambling industry and the ongoing rapid legalization of online betting, Sportsflare’s advanced B2B technology infrastructure provides leading-edge solutions for sportsbooks to take advantage of this secular growth,” he added.
Maximilian Polaczuk, Sportsflare CEO, said: “By joining Tiidal, we now have access to key relationships with existing stakeholders across esports and gaming, along with clear synergies in the competition and content space with Lazarus.
“We could not be more pleased with joining a team where we believe the strategy and asset mix is unique and will enhance value, speed, and scale,” he added.