Tier-one operators feel brunt of Google's Penguin 4.0, study finds

William Hill, Paddy Power and Ladbrokes among the biggest fallers in search traffic following the real-time algorithm update

William Hill, Paddy Power and Ladbrokes were among a host of UK-facing brands to have lost as much as a quarter of organic search traffic in October following Google's latest Penguin update, EGR has learned. According to research carried by digital marketing agency Stickyeyes, the search engine's 'Penguin 4.0' algorithm resulted in a number of…

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