This week in industry sponsorship deals (18 January)
The marketing deals you may have missed this week from the likes of BoyleSports and NetBet
BoyleSports announces major partnership with Horse Racing Ireland Racecourses
BoyleSports has renewed its sponsorship of the Irish Grand National for a further three years as part of a new deal with Horse Racing Ireland (HRI) Racecourses.
The firm will sponsor races at Tipperary and Navan as part of the new deal and continue to sponsor the Fairyhouse Easter Festival.
The operator will also add Leopardstown to its sponsorship portfolio by becoming official betting partner to the Summer Series.
Vlad Kaltenieks, BoyleSports CEO, said: “The horseracing industry is constantly evolving, but one thing remains unwavering, and that is our absolute commitment to supporting Irish racing – a sentiment that is shared with our partners Horse Racing Ireland Racecourses.”
Paul Dermody, HRI Racecourses CEO, added: “BoyleSports has been a valued sponsor at Fairyhouse Racecourse since 2014 and this agreement to extend the partnership to the other HRI Racecourses – Leopardstown, Tipperary and Navan – is a strong endorsement of the relationship between the brand and the racecourses.”
Arsenal legend links up with NetBet
Former Arsenal player Ray Parlour has joined NetBet as the firm’s UK brand ambassador for the remainder of the 2023-24 season.
He becomes the group’s first ever football ambassador and will appear across the UK-licensed firm’s sport and casino marketing campaigns.
Parlour said: “I’m thrilled to be part of NetBet. We’ve got an unbelievable year of sport ahead and NetBet has some fantastic plans for me to get involved with.”
Marcel Prioteasa, NetBet MD, added: “We’re delighted to have Ray as part of our team. We know that our players know a thing or two about sport, and with Ray being one of the most loved characters in football, we’re excited for them to enjoy his exclusive content and expert opinion.”
Fun88 nets Kabaddi sponsorship deal
Asia-facing operator Fun88 has secured a sponsorship deal with Pro Kabaddi League side Dabang Delhi.
The deal sees the operator expand its presence in India after partnering with one of the leading kabaddi sides in the country.
A spokesperson at Fun88 added: “Fun88 is delighted to be in association with Pro Kabaddi League club Dabang Delhi. Together with the club, we live the dream of expanding our fan base, especially in India.
“Fun88 News is optimistic that this partnership will assist us in becoming the leading gaming, entertainment and news platform in India.”
Durganath Wagle, Dabang Delhi CEO, added: “This collaboration represents a shared passion for delivering excitement and entertainment to our fans. Fun88’s innovative gaming platform aligns seamlessly with our vision, and we look forward to a successful and engaging season together.”
Spribe lands Alex Pereira as latest brand ambassador
Crash game supplier Spribe has added UFC lightweight champion Alex Pereira as the company’s latest brand ambassador.
Pereira will promote Spribe’s Aviator title via a series of marketing campaigns, with the deal building on the firm’s existing partnership with the UFC, which it penned in October.
Pereira said: “Aviator is one of the most thrilling games in the world and delivers an adrenaline-fuelled experience similar to stepping into the Octagon and going face-to-face with some of the best fighters in the business.”
Giorgi Tsutskiridze, Spribe CEO, added: “Alex Pereira needs no introduction. He is one of the most accomplished fighters in the history of UFC, and we are incredibly excited to be working with him to run a series of campaigns that will help introduce Aviator to his fans for the first time.”