This week in B2B news (8 September)

Betsson agrees exclusive deal with Bethard

Betsson has become the official sportsbook provider for Bethard.

The firm’s fully managed sportsbook services are now available in several markets including Sweden, Ireland and Malta.

Jesper Svensson, CEO of Betsson, said: “We are delighted to be chosen as the preferred sportsbook provider for Bethard.

“This partnership was initiated based on our shared commitment to delivering unparalleled player experiences and exciting sports betting opportunities across our markets.”

Frank Heinänen, Bethard managing direction, added: “When we were looking at options to take our sportsbook offering to the next level it was an obvious choice to select Betsson as our partner. They have years of experience in tens of markets and their cutting-edge platform is constantly being updated, and we can benefit out of that.”

20SHOTS signs fresh terms with BoyleSports

20SHOTS has penned an extension to its existing partnership with BoyleSports.

The agreement sees the supplier continue to provide its football jackpot game Fantasy5 to the operator.

Jacob Kalms, 20SHOTS co-founder and CEO, said: “We have recently announced some exciting new deals and we have others in the works, but BoyleSports was our very first operator partner and we see its continuing confidence in 20SHOTS as a strong demonstration of the strength of our game and technology.

“We are delighted to be continuing our partnership with BoyleSports. It was very successful last year, and we believe Fantasy5 will continue to complement its other products very well.”

LiveScore to host convergence live debate

LiveScore Group and Unofficial Partner will host a live debate on the topic of convergence.

Guests at the event held in Stratford, London, on 28 September will include LiveScore Group CEO Sam Sadi, Footballco CEO Juan Delgado, partner (Sports & Gambling) at Bird & Bird LLP Elizabeth Dunn and others.

Sadi said:“At LiveScore Group, we know that sports media and sports betting are long-term friends. Our convergence strategy is based on constructing an integrated ecosystem which delivers significantly better returns than that of just a betting operator or media company.

“That’s why I’m thrilled to invite the industry to openly examine the convergence model, to analyse how it works and consider its long-term potential. At LiveScore Group we are a living and breathing case study of its success, and I’m looking forward to a fantastic evening of debate.”

Rollbit scores Napoli betting partnership

Napoli have struck a partnership with crypto-first online casino Rollbit.

The deal will see Rollbit become the Italian club’s official European betting partner for the 2023-24 season.

Sam Norman, head of partnerships at Rollbit, said: “We are delighted to partner with one of the most iconic teams in world football, SSC Napoli. Gli Azzuri are one of the most beloved teams globally, and the team here at Rollbit are honoured to be a part of the family.

“We feel this is the perfect time to begin this journey together with SSC Napoli having famously just won the Scudetto, coinciding perfectly with our vision to expand and establish ourselves as the most innovative and respected crypto gaming platform. We look forward to cheering SSC Napoli on this season as they look to retain the title and push for Champions League glory.”

Tommaso Bianchini, chief revenue officer at Napoli, added: “We are delighted to welcome Rollbit in the SSC Napoli family. Rollbit is an ambitious stakeholder in the world of online sports betting, we share their ambition to perform at the top level and we are both highly committed to provide our fans with ever more innovative experiences.”

Bragg Gaming Group acquires Gibraltar licence

Bragg Gaming Group has secured a gambling licence in Gibraltar.

The provider adds to its already acquired licences in the UK, Malta, Romania as well as four US states and Ontario, Canada.

Lara Falzon, president and COO at Bragg Gaming Group, said: “Gibraltar is an important jurisdiction that is home to both UK and international facing companies and this licence will enable us to further expand our presence in key regulated markets.

“We have seen significant growth over the last few months, entering new markets and boosting our reach in established ones, and this licence is an important milestone as we continue our journey. We’re looking forward to collaborating with new partners and to introduce our content on their online casino platforms.”

GR8 Tech makes multiple hires on sales team

GR8 Tech has made three additions to its sales team.

The provider has hired Yevhen Krazhan as head of global sales, Kiril Nestorovski as its sales director and Steven Paton as senior B2B sales manager.

Evgen Belousov, GR8 Tech CEO, said: “Our world-class team is one of our greatest strengths, and the addition of such high-calibre professionals to our sales force will make it even more potent.

“With Yevhen Krazhan leading such a stellar team of professionals, the results are guaranteed – not only for GR8 Tech as a company but also for our potential customers, for whom excellent service and expertise of the sales department is most often the first point of contact with us.”

Krazhan added: “Stepping into this role at GR8 Tech is about shaping a vision of lifetime partnership between solutions provider and operators. Our team is poised to redefine what partnership truly means in this space, building lasting, value-driven relationships – a testament to GR8 Tech’s deep commitment to its clients and partners.”

Pragmatic Play completes live casino rollout with William Hill

Pragmatic Play has expanded its partnership with William Hill to launch its live casino portfolio in the UK.

The partnership between the pair has been running since 2017.

William Hill players will now be able to play titles such as Roulette, Blackjack and Baccarat.

This deal is the latest in a string of European agreements made by the supplier after it signed deals in Switzerland, Sweden and the Netherlands recently.

Irina Cornides, COO at Pragmatic Play, commented: “William Hill is a huge global brand that needs no introduction and we’re delighted to further expand our existing partnership to launch our complete Live Casino portfolio across the UK. From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences, and can’t wait to deliver these to William Hill customers.” 

Richard Atkinson, global head of live casino at 888 Holdings plc, said: “Pragmatic Play’s live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality. We’ve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s live casino products as we both continue to grow.”